Travis Freeman
Advisor
In January 2022, Travis joined Inspire Brands as the Head of Paid and Owned Media. In this role, he oversees all media for the entirety of Inspire Brands portfolio: Arby’s; Baskin-Robbins; Buffalo Wild Wings; Dunkin;’ Jimmy John’s; Sonic; and more. Teams include: paid media (brand + performance planning and buying), owned media (crm (email, push notifications, sms, gift cards, affiliate), and connections planning (audience and comms planning). managing a paid budget of $1.2b+, and a team of ~100, key responsibility is to create demand, and capture it, in a way that is channel agnostic, and most effective for stores. By creating a data + tech-first approach, the team is disrupting the entire restaurant vertical through never-been-done approaches to communication and conversion. Reporting into ceo, while showcasing and elevating the practice and importance of media. Prior to this role Travis was the Global Head of Media + Social at Uber , EVP, Media @ VaynerMedia, Global Agency Development Lead @ Twitter, and the Global Head of Social @ Dentsu.