Givsly Launches Good Advertising It is not uncommon for e-commerce sites to suggest a nonprofit donation when a consumer is at checkout. Why? When sites use donations at checkout, buyers spend 26% more and retailers have 29% more deals. This was the catalyst for Givsly creating our Good Advertising Solution. If brands saw these types…
How do professionals in our industry think we are doing when it comes to utilizing purpose in our everyday business interactions? This infographic reveals our first-to-market research focusing on impacting communities, DE&I and sustainability as it relates to B2B interactions. The research surveyed 500 marketing and advertising professionals in the industry to see how they…
“For the first time, I could channel my nervous energy into a marketing pitch” – Summer Boot Camp Student The Givsly and SuitUp Summer Boot Camp series set out earlier this summer to introduce marketing and advertising as a career option for young students living in underserved communities. Advertising agencies and businesses joined this campaign…
Conversations On Purpose focuses on the broad range of topics that professionals experience as they discover their own purpose professionally and personally. Each episode will dive into subject matter that professionals rarely share in broad discussions. With the mission of intentional and humanizing conversations, Conversations On Purpose looks to inspire all professionals to continue to move forward on a more purpose-led path.
Do you have a desire to be successful or significant? Kham Ward, Head of Diversity, Inclusion and Belonging at LiveRamp, discusses his duty to serve others and how he approaches this duty as his whole self.
2020 was terrible for business! Or was it just what we needed to get focused on what matters?In this episode of the For-Purpose Podcast, Chad Hickey sits down with three purpose leaders, Meg Runeari at Teads, Belinda J. Smith at WFA and Daniella Harkins at LiveRamp who are seeing 2020 as the year that will move business in the direction of doing what is right.
October 8, 2021
January 12, 2021
December 1, 2020
August 25, 2020