The Rise of Conscious Consumers
Brand Values are Driving Customer Purchases
As more and more consumers vote with their wallets when making purchases, there is a widespread societal shift in how consumers view their relationship with brands, signalling that brands can no longer afford to stay out of social issues that impact Americans.
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Key takeaways:
- Brand values drive purchases
- Authenticity and product relevance are key in values-based marketing
- Donation-linked ads impact engagement and attention
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