Patrick Schwing serves as the Chief Marketing & Strategy Officer at Zaxby’s Franchising. He was formerly the Chief Marketing Officer & President of the Arby’s Franchise Association (AFA). In that role, Schwing oversaw advertising and media, calendar and menu development, digital innovation and the overall brand experience. Schwing also served as the Chairman for the Arby’s Foundation Board, which has donated over $100M to youth-related causes including childhood hunger, leadership development and career readiness. Prior to that role, Schwing held a number of domestic and international marketing roles during his 16-year tenure at Procter & Gamble. Schwing is an alumnus of Miami University where he received a Bachelor’s of Science degree in Marketing.