2022 Case Studies
Givsly Monthly Cause Experiences
Pride Month with Mindshare, in partnership with The Trade Desk
In June, Mindshare joined their partners at The Trade Desk for a Pride Month campaign supporting the LGBTQIA+ community through three different touch points. Together, these organizations celebrated by creating a space to share diverse stories of joy and acceptance. During the month programming included an “Ask Me Anything” session, bringing in a special guest from nonprofit partner New Alternatives, a roundtable workshop in support of Color Bloq, and a fun virtual drag bingo event in support of Queens of the Castro. Mindshare and The Trade Desk attendees helped raise $5,300 in donations through their participation which provided 580 home cooked to-go meals for homeless LGBT youth and young adults.
OMD Celebrates Earth Month in Partnership with Teads
During Earth Month, OMD and Teads had over 320+ attendees join together to celebrate and promote sustainability and environmentally friendly practices that invest in our planet’s future! From a thought leadership session on “Sustainability in the Media Industry”, a roundtable workshop to “Enact Sustainability Through Culture” and a volunteering event with Trees New York, they raised over $6,600 in donations for environmental focused nonprofits. These nonprofits included Trees NY, New York Restoration Project, Friends of the LA River and Climate Neutral which funded 1,800 pounds of food from 12 raised beds.
Givsly Daily Cause Experiences
AdTheorent’s Backpack-A-Thon In Support of Women In Need NYC
The average American family spends nearly $700 getting their kids ready for school, making back-to-school shopping unfeasible for homeless families. To mitigate these impossible costs and help break the cycle of homelessness, AdTheorent hosted a Backpack-A-Thon with WinNYC, the largest provider of shelter and supportive housing for New York City’s homeless families. The AdTheorent team set primary-aged students up for a successful school year by packing 80 backpacks with supplies and inspiring notes, helping winNYC to reach their goal of 6,000. Now every school aged child in Win’s shelters and supportive housing will be rocking a brand-new backpack with awesome school supplies!
Mediahub Black History Month Thought Leadership Session In Partnership with Zeta
In honor of Black History Month, Mediahub Worldwide and Zeta Global came together for a virtual panel discussion on “Closing the Inclusivity Gap in MarTech and AdTech”. Over 320 people from both companies attended the engaging conversation. To thank attendees for joining the thought leadership session, Zeta Global offered $50 donations for every MediaHub attendee that joined the session through a Givsly Donation Offer. In total, they raised over $5,500 for nonprofits with missions focused on empowering Black communities.
Custom Experiences
SOCi’s Mental Health Awareness Week
SOCi partnered with The National Alliance on Mental Illness (NAMI) to host a weeklong experience committed to the mental and physical wellness of their employees and surrounding communities. In Austin, TX, SOCi employees put together 250 gift bags to inspire hope for those struggling with mental illness and painted 32 rocks in honor of those who lost their battle with mental health. The SOCi team continued making a difference and practicing self-care across the globe through a virtual 5k. By tracking their activities, including walking or running a 5k, meditating or doing yoga for 30 minutes, or another type of activity to get out and get active, the SOCi team was able to raise over $12,000 for NAMI!
Mediahub’s National Volunteer Day
During Mediahub’s Volunteer Day, over 400 Mediahub employees participated in a day of gratitude to support 10 nonprofit partners During Mediahub’s Volunteer Day, over 400 Mediahub employees participated in a day of gratitude to support 10 nonprofit partners across 6 cities. Between gardening, beach and river clean ups, building homes, working in food banks, or supporting the mental health community, the Mediahub team volunteered for a total of 858 hours through Mediahub’s Volunteer Day! To thank attendees for helping make a difference in their surrounding communities, Mediahub donated $25 for every attendee that participated through a Givsly Donation Offer. In total, they raised over $30,000.