Dear community, Last summer, our team began working on a concept that could create social impact and allow busy professionals a new way to give back without disrupting their typical work day. …
Lessons for Business In Uncertain Times
As Lucky Forks moves into its second year of business, we wanted to change our tagline to reflect the way we think business should be thinking when looking at the future. Just like my experience in …
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A Business For-Purpose
When I started Lucky Forks at the beginning of last year, I did not anticipate that our first year in business would remind me so much of my 2012 experience starting the agency sales team at xAd (now …
The GiveMe5 Agency Advisory: Guidance to be Thankful For
It is hard to believe that Lucky Forks is coming up on our official one year anniversary in two months. Early on, I knew that I wanted leaders in the advertising industry involved to guide the company …
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Advertising Can Cure Cancer
I always enjoy my conversations with Lucky Forks advisor, Dr. Mike Reading. Two weeks ago, we were having one of our weekly conversations and he said, “I am really surprised at how many people in …
Three Ways to Get Your Company On Board with Social Impact
Research shows that employees expect their companies to help bring about societal change. According to Edelman, people have “low confidence that societal institutions will help them navigate a …
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