As we all begin to come to terms with life during and after COVID-19, the one thing we do know is that business will never be the same. When Givsly launched as Lucky Forks over a year and half ago, it was our mission to provide simple ways for our community to form deeper relationships with one another while giving back. Now as we are isolated and think towards the […]
Dear community, Last summer, our team began working on a concept that could create social impact and allow busy professionals a new way to give back without disrupting their typical work day. We repeatedly heard feedback from our community of business people who felt an urge to give back, but lacked the time. Because of this, we set out to create a service that would allow professionals an outlet to […]
As Lucky Forks moves into its second year of business, we wanted to change our tagline to reflect the way we think business should be thinking when looking at the future. Just like my experience in 2012, location was more than a 5-mile geo-fence and purpose is more than just one employee volunteer day. Purpose is a complete shift in how we think about defining business and how we apply […]
When I started Lucky Forks at the beginning of last year, I did not anticipate that our first year in business would remind me so much of my 2012 experience starting the agency sales team at xAd (now Groundtruth). Eight years ago, when someone talked about mobile location targeting, they were basically talking about a 5-mile radius around the location of their business. That was considered innovation. Unlike today, there […]
It is hard to believe that Lucky Forks is coming up on our official one year anniversary in two months. Early on, I knew that I wanted leaders in the advertising industry involved to guide the company on our various services. When we announced GiveMe5 in April, one of the first executives I met with about the idea was Steve Williams at Essence. While he offered a lot of valuable […]
I always enjoy my conversations with Lucky Forks advisor, Dr. Mike Reading. Two weeks ago, we were having one of our weekly conversations and he said, “I am really surprised at how many people in advertising don’t see value in their job. They are always saying things like ‘I am just pushing ads’ or ‘I am not curing cancer.’ It is really interesting to me.” It stopped me in my […]
Research shows that employees expect their companies to help bring about societal change. According to Edelman, people have “low confidence that societal institutions will help them navigate a turbulent world, so they are turning to a critical relationship: their employer.” In an online survey, they found that 75% of respondents trust “My Employer,” which is 19 points more than business in general and 27 points more than government. Another survey […]
Mrs. LewisMrs. NealMrs. DuncanMrs. TurnipseedDr. WatkinsDr. Wicks The list could go on and on. These are just a few of the amazing teachers that shaped my education. They were significantly impactful on my career and life. Without them, there is no doubt I would not be where I am today. I have always been aware that education changed my life and felt a desire to pass it on where I […]
Since joining Chad and the Lucky Forks team on their endeavor to enable corporations and their employees to introduce and execute social responsibility programs and collaboration with NPOs as part of their on-going operations, I have been thinking about what some of the especially meaningful challenges to solve together with the participants in this equation could be. As my own background stems not from the NPO or CSR space, but […]
“We can’t solve problems by using the same kind of thinking we used when we created them.” -Albert Einstein This quote is written on the board in my workspace. It is a constant reminder before I enter any meeting that the solutions of yesterday often create the problems of today. So we must constantly change the way we think and the way we work. But this is hard to do. […]