Founder and Global CEO, The Second Arrow
The Second Arrow was founded by Marketing and Inclusion activist Belinda J. Smith. Belinda started her career in consumer marketing at AT&T before traversing many different areas of the industry – including writing detailed technical specifications at the Interactive Advertising Bureau (IAB). Belinda brings deep practitioner experience in marketing, advertising, and technology into her work with executive teams responsible for driving P&Ls.
While head of worldwide media and global marketing intelligence at Electronic Arts, and later as a media agency CEO, Belinda has honed her approach to creating and leading inclusive, high-performing teams. As a seasoned executive leader Belinda has overhauled the demographics of teams large and small to create balanced and authentic representation rooted in inclusivity that fuel top-line growth.
Today Belinda sits on the board of several cause-related organizations and works closely with primary, secondary, and post-secondary educational programs to teach inclusion as a core leadership and management capability.