Amy Armstrong
Director of Global Customer Development, Amazon Ads
Amazon Ads welcomed Amy Armstrong in 2022 as their new Director of Global Customer Development. In this position, Armstrong oversees the Global Agency and Global Accounts teams. Armstrong joins Amazon Ads from Initiative where she’s served as the Global CEO, leading the agency’s direction, growth, and operations worldwide
Amy has spent her career within the IPG network, generating impact in a variety of categories and for an expansive suite of blue-chip brands by operating with a laser-like With more than 20 years of leadership experience at IPG, Armstrong is an accomplished marketer, business builder, and an advertising agency expert. During her tenure at Initiative, the agency received a number of accolades, including being named U.S. Comeback Agency of the Year and a Best Place to Work by Ad Age and U.S. Media Agency of the Year by Adweek. Armstrong was also selected as one of Adweek’s Women Trailblazers in 2021.