Givsly’s Responsible Advertising products have created a responsible ecosystem that transforms our industry for the better without disrupting the typical way you purchase advertising.
By partnering with Givsly, you can achieve your responsible media goals with one turn-key portfolio of solutions.
Our Responsible Advertising suite provides solutions
in all steps of your media buying
Supply
Run campaigns in sustainable, viewable, and brand-safe environments.
Audience
Target a range of privacy-focused audience options for today and the future.
Creative
Break through the digital ad clutter to sell more products and showcase brand values at the same time.
Measurement
Enhance your campaign measurement by tracking the impact made to minority-owned businesses and communities in need.
Givsly’s Responsible Advertising products provide a solution
for three core customer groups
agencies
Givsly provides agencies with responsible tools that easily integrate into your current workflow. With Givsly’s Responsible Advertising Solution, agencies can surpass their client's media goals while achieving responsible media objectives.
brands
Givsly enables brands to showcase their values directly to their consumers. Givsly’s Responsible Advertising Solution enhances performance for brands' digital campaigns while helping them fulfill their social and environmental commitments.
Media Publishers
Givsly already collaborates with over 30 top media publishers to extend our Impact Creative wherever you place media. Our vision is to empower all media partners in the ecosystem to offer these impact creatives, fostering a holistic approach to your media strategy while maximizing impact.
Here's how to use Givsly’s Responsible Advertising
solution in your ad campaigns
Givsly's Responsible Advertising offers two turnkey activations that can seamlessly integrate into any advertising strategy and campaign. Whether you aim to modify your creative to better reach your consumers or allocate a portion of your media spend to support brand values, we have a solution for you.
Impact PMPs
Givsly's impact PMPs allow you to run your media on givsly curated supply while also contributing a donation to a nonprofit that is important to your company or your client's company. whether it's traditional media campaigns targeting DE&I goals or more conventional pmps like 'back to school,' selecting a givsly impact pmp ensures that a portion of the gross media spend goes back to nonprofits important to your brand.
Impact Creative
Givsly's impact creative allows you to achieve two goals with one solution while breaking through the digital noise. Givsly helps brands move beyond cause marketing strategies, demonstrating how incorporating values-based messaging can actually sell more products. Our creative solutions enable every brand to execute campaigns akin to those of Warby Parker, Bombas, and Patagonia.
Benefits of Givsly’s Responsible Advertising solution
Deliver higher
ad engagement
Breakthrough digital
advertising fatigue
Showcase your
brand’s values
Fulfill social and
environmental expectations
Increase customer
loyalty
Respond quickly to
moments of need
Givsly makes our Responsible Advertising solution easy
and impactful for you and your clients
Service to assist ad tech clients in finding best matching NPOs for their advertisers.
Turnkey approval process with over 450 nonprofit partners ensuring campaign compliance.
Easy payment tools that trigger donations directly to the nonprofit with no effort on your end.
