Givsly’s Responsible Advertising solutions empower brands to authentically align with consumer values, enhancing engagement and driving measurable results.
By partnering with Givsly, you can achieve your advertising goals while showcasing your committment to values.
Our Responsible Advertising suite enhances every
step of your media buying process
Supply
Run campaigns in sustainable, viewable, and brand-safe environments.
Audience
Target a range of privacy-focused audience options for today and the future.
Creative
Break through the digital ad clutter to sell more products and showcase brand values at the same time.
Measurement
Enhance your campaign measurement by tracking the impact made to minority-owned businesses and communities in need.
Proven Success of Givsly's Responsible Advertising
Up to
increase in attention
lift in VCR
increase in store visitation
lift in brand recall
Givsly’s Responsible Advertising products provide a solution
for three core customer groups
agencies
Givsly provides agencies with values-based tools that seamlessly integrate into your current workflow. With Givsly’s Responsible Advertising Solution, agencies can exceed client media goals by aligning campaigns with shared brand and consumer values.
brands
Givsly enables brands to showcase their values directly to their consumers. Givsly’s Responsible Advertising Solution enhances performance for brands' digital campaigns while helping them fulfill their social and environmental commitments.
Media Publishers
Givsly already collaborates with over 30 top media publishers to extend our Impact Creative wherever you place media. Our vision is to empower all media partners in the ecosystem to offer these impact creatives, fostering a holistic approach to your media strategy while maximizing impact.
Here's how to use Givsly’s Responsible Advertising
solution in your ad campaigns
Givsly's Responsible Advertising offers two turnkey activations that can seamlessly integrate into any advertising strategy and campaign. Whether you aim to modify your creative to better reach your consumers or allocate a portion of your media spend to support brand values, we have a solution for you.
Impact PMPs
Replicate your current media creative and targeting with a Givsly PMP, and we will donate 5% of gross media to a charity of your brand’s choice.
Impact+ PMPs
Utilize Givsly’s high impact ad creative units with the additional option to utilize Givsly’s proprietary audience targeting that aligns consumer values with brand values.
Benefits of Givsly’s Responsible Advertising solution
Deliver higher
ad engagement
Breakthrough digital
advertising fatigue
Align brand and
consumer values
Achieve social and environmental goals
Increase customer
loyalty
Respond quickly to
moments of need
Givsly makes our Responsible Advertising solution easy
and impactful for you and your clients
Seamlessly integrates into your existing digital media buying process.
Impactful creative and audience targeting.
5% goes back to support nonprofits without taking away from your working media.
Sustainable inventory is always prioritized when possible.
