The Impact Hub at Cannes Lions
The Impact Hub by Givsly returns to Cannes Lions for its fourth year, championing responsible values of sustainability, inclusion, and community on the French Riviera. This immersive space brings together industry professionals to exchange insights and solutions through the lens of responsible marketing and advertising. From learning about sustainable practices to participating in thought-provoking discussions with leading voices, visitors will discover new ways to engage clients and stakeholders with purpose.
We’re proud to be back at Cannes Lions with an inspiring group of partners who are setting the standard for a more responsible industry.
Where to Find The Impact Hub at Cannes Lions
June 16 - 19 2025
Monday – Thursday
9:00 AM – 5:00 PM
7 Bd de la Croisette,
8th Floor, 06400 Cannes, France
The Focus of the Impact Hub by Givsly
The Impact Hub by Givsly will spotlight key areas where we can drive more responsible outcomes when showing up at events like Cannes Lions. From food and beverage to marketing and production, the space is designed to inspire learning and action around responsible event practices.
FOOD & BEVERAGE
PRODUCTION
TRAVEL & TRANSPORT
ENERGY
Responsible Advertising
Responsible Marketing
Responsible Panels at the Impact Hub by Givsly
Get ready to take action. The Impact Hub by Givsly is hosting a week of panel sessions spotlighting how brands and organizations are driving responsible impact through purpose-led strategies. Learn how leaders are aligning marketing goals with social and environmental responsibility—and walk away with practical insights to apply within your own organization. Join the conversation and be part of shaping a more responsible future for our industry.
AGENDA PREVIEW
Monday, June 16
11:00 AM
PRESENTED BY
Culture, Collaboration & Cetaphil: Behind Galderma’s ‘We’re All a Lil Sensitive’ Super Bowl Campaign with Lil Wayne
What does it take to launch a Super Bowl campaign that not only grabs attention but shapes culture? Join the President of Galderma for an exclusive fireside chat exploring the strategy, creativity, and mindset behind one of the year’s most talked-about campaigns, Cetaphil’s We’re all a Lil Sensitive spot, humorously referencing Lil Wayne’s disappointment over not being chosen to headline the Super Bowl halftime show. We’ll dive into the bold moves and brand principles that keep Galderma at the forefront of beauty and wellness marketing. From trend-spotting to celebrity partnerships, discover how Galderma blends cultural insight, data-driven agility, and creativity to stay ahead, stay relevant, and truly connect with consumers in real time and in moments that matter.
MODERATOR
Alison Weissbrot
Editor in Chief
Campaign US
PANELISTS
Alison Weissbrot
Editor in Chief
Campaign US
Alison Weissbrot
Editor in Chief
Campaign US
Monday, June 16
11:30 AM
PRESENTED BY
The CMO Playbook: Leading Through Uncertainty, Innovation, and Consumer Evolution
The role of today’s marketing leader has expanded well beyond traditional boundaries. In a time marked by economic uncertainty, rapid technological evolution, and constantly shifting consumer behaviors, we are no longer just brand stewards, we are growth architects, culture carriers, and strategic advisors. To lead effectively in this landscape, marketing executives must embody a multidimensional skill set: combining strategic vision, technological fluency, and emotional intelligence. We'll discuss the climate and the skills/tools needed for us all to:
- Stay ahead of emerging technology to fuel innovation & maintain relevance
- Meet elevated consumer expectations & balance the dual mandate short term business and long term equity
- Foster teams grounded in a growth mindset, equipping them to stay agile, focused, and optimistic"
MODERATOR
Alison Weissbrot
Editor in Chief
Campaign US
PANELISTS
Alison Weissbrot
Editor in Chief
Campaign US
Alison Weissbrot
Editor in Chief
Campaign US
Tuesday, June 17
11:00 AM
PRESENTED BY
The Values Multiplier: Where Brand Meets Performance
For years, marketers have wrestled with the tension between long-term brand equity and short-term performance — often forced to choose between building trust and driving conversions.
In this provocative session, agency and brand leaders will explore how shared values can serve as the bridge between both worlds. We’ll examine how purpose-led storytelling, when paired with smart targeting and data-driven execution, can drive results now and build lasting loyalty.
Through real-world examples and candid conversation, we’ll challenge the traditional trade-off narrative — and reveal how leading marketers are using values as a powerful lever to fuel both immediate performance and sustained brand growth.
MODERATOR
Alison Weissbrot
Editor in Chief
Campaign US
PANELISTS
Alison Weissbrot
Editor in Chief
Campaign US
Alison Weissbrot
Editor in Chief
Campaign US
Tuesday, June 17
12:00 PM
PRESENTED BY
Empowering the Modern Consumer: Zillow’s Blueprint for Brand Relevance
In today’s ever-changing landscape, consumers expect more than just a product. They expect brands to empower, inspire, and guide them through uncertainty. Join Zillow for an inside look at how the brand’s latest work puts consumer empowerment at the center, leveraging cultural insights, the power of storytelling, and creativity to drive real connection and culture-forward initiatives in truly meeting consumer needs while staying relevant and leading with purpose, even during uncertain times.
MODERATOR
Alison Weissbrot
Editor in Chief
Campaign US
PANELISTS
Alison Weissbrot
Editor in Chief
Campaign US
Alison Weissbrot
Editor in Chief
Campaign US
Tuesday, June 17
12:30 PM
PRESENTED BY
Innovating Forward: Qualcomm’s Commitment to Growth in a Changing Era
As the boundaries between technology and creativity continue to blur, today’s marketing leaders are harnessing the power of AI to drive both productivity and groundbreaking ideas. Join Qualcomm’s Chief Marketing Officer for an insider’s perspective on building a world-class B2C brand through high-impact partnerships, future-forward tech and tools, culturally relevant strategies, and more to truly lead in an era of transformation and shape the future of marketing, tech, and culture.
MODERATOR
Alison Weissbrot
Editor in Chief
Campaign US
PANELISTS
Alison Weissbrot
Editor in Chief
Campaign US
Alison Weissbrot
Editor in Chief
Campaign US
Wednesday, June 18
11:00 AM
PRESENTED BY
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MODERATOR
Alison Weissbrot
Editor in Chief
Campaign US
PANELISTS
Alison Weissbrot
Editor in Chief
Campaign US
Alison Weissbrot
Editor in Chief
Campaign US
Wednesday, June 18
11:30 AM
PRESENTED BY
Behind The Bottle with Diageo: Disrupting Culture
For this session, we’ll pull back the curtain on what it takes to disrupt tradition in an industry steeped in heritage. Learn how Diageo leverages bold storytelling, creative partnerships, and a fearless approach to innovation to drive cultural relevance, crafting spirits and campaigns that resonate with today’s consumers while setting the pace for what’s next. From trendspotting to brand reinvention, get an inside look at the strategies and mindsets fueling Diageo’s role at the heart of culture.
MODERATOR
Alison Weissbrot
Editor in Chief
Campaign US
PANELISTS
Alison Weissbrot
Editor in Chief
Campaign US
Alison Weissbrot
Editor in Chief
Campaign US
GIVSLY'S RESPONSIBLE PANELS HAVE LIMITED CAPACITY
The Impact Hub by Givsly 2025 Partners
STOP BY THE IMPACT HUB
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USE GIVSLY’S TOOLS ONSITE
Interested in learning more about the sustainability message of The Impact Hub by Givsly? Use the below button to schedule a tour of the space and grab some rosé with our team onsite.
Thank You to Our Partners of The Impact Hub by Givsly