The Impact Hub by Givsly is returning to Cannes Lions for a third year to promote values of sustainability, diversity, equity, inclusion and community on the French Riviera. This interactive space provides a platform for like-minded individuals to exchange knowledge and solutions for marketing and advertising through a responsible lens. At the Impact Hub, visitors can expect to learn about sustainable marketing practices, hear from industry leaders in thought-provoking sessions, and engage with clients and stakeholders through values-based methods.
We are excited to be back at Cannes Lions with a great group of partners who are leading the industry in the right direction.
Where to Find The Impact Hub at Cannes Lions
7 Bd de la Croisette,
Apt 801 & 802
06400 Cannes, France
Monday – Thursday
9:00 AM – 5:00 PM
The Impact Hub by Givsly 2024 Partners
The Focus of The Impact Hub by Givsly
The Impact Hub by Givsly will highlight specific focus areas where we can make a difference when showing up at events like Cannes Lions. The space aims to teach.
FOOD & BEVERAGE
PRODUCTION
TRAVEL & TRANSPORT
ENERGY
Responsible Advertising
Responsible Marketing
Responsible Panels at The Impact Hub by Givsly
Get ready to make a real impact! The Impact Hub by Givsly is proud to present a week-long lineup of panel sessions featuring tangible actions that organizations are implementing to drive purpose and achieve results. Join us to learn how brands are aligning purpose with advertising objectives to address social and environmental issues. You will gain invaluable insights and takeaways that can help your own organization take action and make a positive impact. Don’t miss out on this opportunity to join the conversation and shape the future of marketing and advertising.
AGENDA PREVIEW
Monday
June 17
11:00 AM
PRESENTED BY
Trailblazing Women: Championing the Next Generation of Female Leaders
Join us for an inspiring panel discussion as we shine a spotlight on the remarkable women who have broken barriers to reach the top of their organizations and are now leading the charge to empower the next generation of female leaders. Despite the persistent challenges faced by women across the corporate pipeline, our panelists will share their experiences and insights into how they are championing diversity, equity, and inclusion within their respective industries.
MODERATOR
Jenny Melancon
RVP, West
Cognitiv
PANELISTS
Colleen Hotchkiss
President, Growth Practices
Zenith
Lauren Tetuan
EVP Media
Deutsch LA
Lisa Collings
Client President
Mindshare
Shirli Zelcer
Chief Data & Technology Officer
Dentsu
Monday
June 17
1:00 pm
PRESENTED BY
Strategic Imperative: Navigating Consumer Behaviors in the Age of Ozempic
As breakthrough semaglutides (GLP1s) usher in a new wave of behaviors in healthcare, fashion, travel, fitness, CPGs and more – the single issue keeping marketers up at night is: How do we reach the less hungry, less impulsive, increasingly image-conscious consumer? Join Havas as we discuss the transformative impact of GLP 1s, their far-reaching implications, evolving consumer profiles, and the critical role AI, data, and creativity play in understanding and responding to "The Ozempic Revolution".
MODERATOR
Alison Weissbrot
Editor in Chief
Campaign US
PANELISTS
Donna Murphy
Global CEO
Havas Health and Havas Creative
Brian Robinson
Chief Strategy Officer & Head of Growth
Havas Health
Oodaye Shukla
Chief AI, Analytics, and Data Officer
Havas
Chloé Depiesse
EVP, Head of Digital Strategy
Havas NOW
Monday
June 17
3:00 pm
PRESENTED BY
Attention Wars: How Brands Can Win in an Age of Distraction
There is a war for consumer attention, and brands are losing the battle. To win in an age of distraction, they must transcend mere marketing and become storytellers of substance, weaving narratives and creating experiences that resonate on a profound level with their audience's deepest desires. By embracing authenticity, personalization and the latest attention-centric data and tech innovations, brands can carve out a meaningful space in consumers' hearts and minds, forging lasting connections that defy the ephemeral nature of modern attention spans.
MODERATOR
Alison Weissbrot
Editor in Chief
Campaign US
PANELISTS
Greg James
CEO
Havas Media Network North America
Sarah Collinson
CEO
Havas New York
Tuesday
June 18
9:30 AM
PRESENTED BY
Introducing Divergent Convergent: A Community by Neurospicy People for Neurospicy People
For an industry that's built on creativity, there's a serious gap in how the media and advertising industry operates to celebrate neurodivergent creativity. Launching at Cannes Lions 2024, Divergent Convergent seeks to bring the neurospicy perspective to culture through community and events. Come for what is sure to be the only sensory-friendly breakfast at Cannes, play with a stim toy, and hear from co-founder Rachel Lowenstein about this new creative endeavor.
SPEAKER
Rachel Lowenstein
Co-founder
Divergent Convergent
TUESDAY
JUNE 18
11:00 AM
PRESENTED BY
The Path to Responsible Media
In the face of continuing global concerns about climate change, businesses across all industries are realizing the urgent need to address their carbon footprint and work towards achieving net-zero emissions. The advertising technology sector, which plays a pivotal role in the digital advertising ecosystem, is no exception. As consumers increasingly prioritize sustainability, they can look to environmentally conscious brands and agencies who produce and purchase green media products to offset the carbon footprint of their digital advertising campaigns.As advertisers, publishers, and the ad tech community move forward to advance the definition of responsible media, our panel of experts will provide valuable insights and discuss the challenges, opportunities, and the path that can be taken. They will share the experiences, strategies, and innovations that are transforming the sector and driving positive environmental impact.
MODERATOR
Susannah Llewellyn
Vice President, Agency Partnerships
InMobi
PANELISTS
Marissa Jarratt
Chief Marketing +Sustainability Officer 7-Eleven
Martin Bryan
Global ChiefSustainability Officer IPG Mediabrands
Cara Lewis
Chief Investment Officer
Dentsu
Joey Leichman
Head of Buyer Development
Scope3
Tuesday
June 18
1:00 pm
PRESENTED BY
The Brand/Data Nexus
Pharma brand managers have a data problem: Namely, they have access to so much of it that it can inundate their decision-making processes. We outline the best ways of streamlining the volume of information and separating the proverbial wheat from the chaff.
MODERATOR
Steve Madden
Editor in Chief
MM+M
PANELISTS
Ted Sweetser
VP Advertising
PurpleLab
Egbavwe Pela
CMI Media Group
Mike Bregman
Havas
Claudine Patel
Sanofi
Tracey O’Brien
Publicis Health
Tuesday
June 18
3:00 pm
PRESENTED BY
Bridging the Gap Between Great Creative and User-friendly Ad Formats
Despite the standard having ‘limiting formats’, there’s still room to play and be creative. How can creatives best leverage the straightforward canvasses that user-friendly ad standards provide? Does an uncomplicated format set too many boundaries - or are imagination and innovation possible while meeting the Acceptable Ads Standards?
MODERATOR
Alison Weissbrot
Editor in Chief
Campaign US
PANELISTS
Jan Wittek
Chief Revenue Officer
Eyeo
Terry Taouss
President
The Acceptable Ads Committee
Kaleeta McDade
global chief experience design officer
VML
WEDNESDAY
JUNE 19
11:00 AM
PRESENTED BY
Sustainable Strategies for the Future of News: Navigating the Crisis in Publishing and Advertising
The news industry is confronting a profound existential crisis, with traditional publishing stalwarts succumbing to unprecedented challenges. This crisis underscores the urgent need for sustainable solutions to ensure the vitality of quality journalism in the digital age. As audience attention gravitates toward social platforms and walled gardens, traditional publishers face dwindling advertising revenue and operational constraints. This panel explores the intersection of sustainability in publishing and advertising, delving into the role of advertising revenue, the challenges faced by publishers and brands, and the potential for tech solutions to foster a more supported ecosystem. By examining innovative approaches and fostering collaborative dialogue among stakeholders, the discussion aims to identify actionable strategies for navigating the crisis and building a resilient future for news media.
MODERATOR
Katie Secret
Corporate Vice President, Global Head of Marketing
Onyx by Outbrain
PANELISTS
Martin Bryan
Global Chief Sustainability Officer
IPG Mediabrands
Mia Libby
SVP of Enterprise
The Wall Street Journal
Phil Jackson
Global Digital Marketing Effectiveness Innovation
Director
Haleon
Wednesday
June 19
3:00 pm CEST
PRESENTED BY
The Macro Influence of Micro-cultures
Authenticity and identity have long been key factors in consumers’ purchasing behaviors. What products signify my background and beliefs? How can I embody my status? How am I communicating myself and my place in the world? However, today’s consumer, faced with microtrends, societal division, and an overwhelming amount of choice, are prioritizing communicating authenticity, purpose, and genuineness rather than aspirational goals. This convergence, combined with the fragmentation of the media landscape, makes it harder than ever for brands to connect with their audiences For brands, this presents a challenging narrative to insert themselves safely and effectively, but brands are still able to communicate authenticity without compromising their core values by harnessing the power of micro-cultures to make a meaningful connection with consumers. From JBL to Wayfair, Havas has leveraged creativity and innovation for the purpose of brand storytelling that addresses what matters to consumers most today.
MODERATOR
Alison Weissbrot
Editor in Chief
Campaign US
PANELISTS
Robert Jan van Dormael
Vice President Marketing Consumer Audio EMEA & Asia
Harman International
Sandro Corsaro
Head of Global Creative
Wayfair
Umbar Shakir
Partner Experiences, Tech, & AI
Gate One
Global Lead Experience Consulting
Havas CX
Chief AI Nerd
Havas.AI
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Interested in learning more about the sustainability message of The Impact Hub by Givsly? Use the below button to schedule a tour of the space and grab some rosé with our team onsite.
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Interested in learning more about the sustainability message of The Impact Hub by Givsly? Use the below button to schedule a tour of the space and grab some rosé with our team onsite.
Thank You to Our Partners of The Impact Hub by Givsly
