June 16 - 19, 2025 | Cannes Lions
June 16 - 19, 2025
Cannes Lions
Join us at The Givsly Hub
The Givsly Hub returns to Cannes Lions, promoting values-based connections, discussions and advertising. This interactive space is a platform for industry professionals to exchange insights and solutions for more responsible marketing. We’re proud to be back at Cannes Lions with an inspiring group of partners who are setting the standard for a more responsible industry.
LOCATION
7 Bd de la Croisette,
8th Floor,
06400 Cannes, France
What To Expect At The Givsly Hub at Cannes Lions
Responsible
Conversations
At the Givsly Hub, industry leaders come together for thoughtful conversations that inspire change. From agency voices to brand leaders and media innovators, our programming dives into the responsible marketing topics shaping the future. This year, we’re proud to collaborate with Qru to host “Impact Hours," intimate sessions focused on leadership, purpose, and progress.
Authentic
Connections
The Givsly Hub is your home base for meaningful connection all week long. We’re excited to bring together partners and friends for unique social moments, including The Creative Ladder’s anniversary celebration and The Neu Project’s refreshingly inclusive anti-social happy hour. It’s the perfect space to network with purpose and community.
Calm on the
Croisette
Need a pause from the pace of Cannes? Step into Calm on the Croisette, a sensory sanctuary created in partnership with The Neu Project. Designed for neurospicy minds, this quiet retreat offers a chance to unplug, breathe deep, and restore your balance, because mental health deserves a spotlight too.
Get a First Look at Givsly’s New Research Report
Givsly’s new report, "The Rise of Conscious Consumers: How Values Drive Customer Purchases", reveals why values-based advertising is more effective than ever. Find out which audiences are paying attention and which values are driving their decisions. Book a meeting with the Givsly team at the Givsly Hub at Cannes Lions to learn more.
Givsly's Karaoke for Causes is Heading Back to Cannes Lions
Givsly's Karaoke for Causes is returning for its second year, taking over the official Cannes Lions Tuesday Happy Hour on the Palais Terrace. This unforgettable event will feature influential executives stepping up to the mic to sing for nonprofit donations. Don’t miss this one-of-a-kind experience where industry leaders turn up the volume for a great cause!
Responsible Content at The Givsly Hub
The Givsly Hub is hosting a week of panel sessions spotlighting brands, agencies and media partners who are leading with responsibility at the forefront. Learn how leaders are showcasing values to align with consumers and meet marketing objectives and outcomes. Join the conversation and be part of shaping a more responsible future for our industry.
AGENDA PREVIEW
Monday, June 16
11:00 AM
PRESENTED BY
sponsored BY
Culture, Collaboration & Cetaphil: Behind Galderma’s ‘We’re All a Lil Sensitive’ Super Bowl Campaign with Lil Wayne
What does it take to launch a Super Bowl campaign that not only grabs attention but shapes culture? Join the President of Galderma for an exclusive fireside chat exploring the strategy, creativity, and mindset behind one of the year’s most talked-about campaigns, Cetaphil’s We’re all a Lil Sensitive spot, humorously referencing Lil Wayne’s disappointment over not being chosen to headline the Super Bowl halftime show. We’ll dive into the bold moves and brand principles that keep Galderma at the forefront of beauty and wellness marketing. From trend-spotting to celebrity partnerships, discover how Galderma blends cultural insight, data-driven agility, and creativity to stay ahead, stay relevant, and truly connect with consumers in real time and in moments that matter.
moderator
Nate Schreiber
Co-CEO
Civic Entertainment Group,
LLC (A Seacrest Global Group Company)
Speaker
Tara Loftis
Global President of Skincare
Galderma
11:30 AM
PRESENTED BY
sponsored BY
The CMO Playbook: Leading Through Uncertainty, Innovation, and Consumer Evolution
The role of today’s marketing leader has expanded well beyond traditional boundaries. In a time marked by economic uncertainty, rapid technological evolution, and constantly shifting consumer behaviors, we are no longer just brand stewards, we are growth architects, culture carriers, and strategic advisors. To lead effectively in this landscape, marketing executives must embody a multidimensional skill set: combining strategic vision, technological fluency, and emotional intelligence. We'll discuss the climate and the skills/tools needed for us all to:
Stay ahead of emerging technology to fuel innovation & maintain relevance Meet elevated consumer expectations & balance the dual mandate short term business and long term equity.
Cultivate teams that are grounded in a growth mindset, equipping them to stay agile, focused, and optimistic.
moderator
Paul D’Arcy
Chief Marketing Officer
Moloco
PANELISTS
Carina Ertl
Chief Marketing Officer
Tourneau
Dara Treseder
Chief Marketing Officer
Autodesk
Michael Miller
Founder & Chief Creative Officer
Consiglieri
Tuesday, June 17
11:00 AM
PRESENTED BY
The Values Multiplier: Where Brand Meets Performance
For years, marketers have wrestled with the tension between long-term brand equity and short-term performance — often forced to choose between building trust and driving conversions.
In this provocative session, agency and brand leaders will explore how shared values can serve as the bridge between both worlds. We’ll examine how purpose-led storytelling, when paired with smart targeting and data-driven execution, can drive results now and build lasting loyalty.
Through real-world examples and candid conversation, we’ll challenge the traditional trade-off narrative — and reveal how leading marketers are using values as a powerful lever to fuel both immediate performance and sustained brand growth.
moderator
Katie Secret
EVP Global Head of Marketing & CTM Strategy
Teads
PANELISTS
Chad Hickey
Founder and CEO
Givsly
David Lai
President Global Data, Analytics, and Transformation
Publicis Collective
Shea Kelly
Chief Client Officer
Mediahub
Ajit Sivadasan
President & Global Head of DTC
Lenovo
12:00 PM
PRESENTED BY
sponsored BY
Empowering the Modern Consumer: Zillow’s Blueprint for Brand Relevance
In today’s ever-changing landscape, consumers expect more than just a product. They expect brands to empower, inspire, and guide them through uncertainty. Join Zillow for an inside look at how the brand’s latest work puts consumer empowerment at the center, leveraging cultural insights, the power of storytelling, and creativity to drive real connection and culture-forward initiatives in truly meeting consumer needs while staying relevant and leading with purpose, even during uncertain times.
moderator
Davin Power
VP, North America
Taboola
Speakers
Beverly Jackson
VP Brand & Product Marketing
Zillow
Bryan Rowles
Executive Creative Director and Partner
72andSunny
12:30 PM
PRESENTED BY
sponsored BY
Powering Passion: How AI and Iconic Partnerships Are Fueling the Snapdragon Brand
Join Julie Yamamoto, Senior Director of Marketing at Qualcomm, for a dynamic conversation on how AI and world-class brand partnerships — including Manchester United, Mercedes-AMG F1 team, and RED — are transforming the way Snapdragon connects with global audiences. Julie will share how her team is infusing the brand with meaning, emotion, and innovation to reach enthusiasts worldwide, and how AI is playing a pivotal role in shaping the future of storytelling and engagement.
moderator
Lora Feinman
Head of Sales
Seedtag
Speaker
Julie Yamamoto
Senior Director
Marketing at Qualcomm
3:00 PM
PRESENTED BY
Where Safety Meets Innovation: Rethinking the Digital Experience
As the digital landscape evolves, so too does the responsibility to protect privacy while delivering engaging, inclusive, and brand-safe experiences. This panel will explore how brands are creating environments that protect users, elevate experiences, and foster authentic connection. From ethical data use to community-driven innovation, the conversation will spotlight emerging best practices and shared challenges shaping the next era of digital responsibility.
moderator
Corentin Leydis
Head of Programmatic Sales & Agency Relations
Zynga
Speakers
Alex Stone
SVP Agency Partnerships & Advanced Video
Horizon Media
Chris Schimkat
Global Head of Platforms & Intelligence
KINESSO
Bryson Shellito
Head of Media & Digital Activations
(Marketing Operations)
Lucid Motors
Wednesday, June 18
9:30 AM
PRESENTED BY
Keeping it 💯 : Marketing Leaders Uncensored
** Real talk. ** Marketers are facing more challenges than ever before. And it's not about to get easier. From AI to creators to community, purpose, privacy, and more, the pressure is on.
** The good news. ** You don't have to navigate it alone. Join Hue for an invite-only, no-BS roundtable where marketing leaders spill the tea on what’s keeping them up at night – and how we can get farther faster in community with each other.
Come for the honesty, leave with actionable insights – and maybe a little less weight on your shoulders. Hosted under the Chatham House Rule, this session provides the opportunity to connect with peers who get it and have your back.
Speaker
Fahad Khawaja
Founder & CEO
Hue
11:00 AM
PRESENTED BY
Sponsored BY
"Football is for Food" - How Uber Eats Transformed NFL Marketing All Season Long
Join us for a fireside chat featuring Georgie Jeffreys, Head of Marketing at Uber and Uber Eats for North America, and Kelsey Hodgkin, CEO and Partner of Special US, as they discuss the award-winning "Football is for Food" campaign. This season-long initiative spun an intricate web between Uber Eats, the NFL and all the unexpected food references hidden within the game, to create one of the funniest, and *dumbest* conspiracies of the year. Together, we will discuss the unique cultural insights that sparked the inventive campaign, revealing how the convergence of football and food references opened new avenues for both engagement and sales, and culminated in a unique crescendo for the brand at Super Bowl LIX. With humor at its core, the campaign turned what could have been a clever retail ecosystem into a fully integrated brand idea, that kept viewers engaged with both the brand and the app through the season.
moderator
Shailesh Murali
VP, Strategic Finance
Moloco
PANELISTS
Georgie Jefferys
Head of Brand
Uber & Uber Eats
Kelsey Hodgkin
CEO & Partner
Special US
11:30 AM
PRESENTED BY
Sponsored BY
Behind The Bottle with Diageo: Disrupting Culture
For this session, we’ll pull back the curtain on what it takes to disrupt tradition in an industry steeped in heritage. Learn how Diageo leverages bold storytelling, creative partnerships, and a fearless approach to innovation to drive cultural relevance, crafting spirits and campaigns that resonate with today’s consumers while setting the pace for what’s next. From trendspotting to brand reinvention, get an inside look at the strategies and mindsets fueling Diageo’s role at the heart of culture.
moderator
Pete Crofut
Vice President, Business Development – Agencies and Brands
Wurl
PANELISTS
Tracy Doyle
SVP Brands in Culture
Diageo
Julie Yufe
Former SVP Marketing, Rum, Vodka, Gin, and Liqueurs
Diageo
12:00 PM
PRESENTED BY
Sponsored BY
TACO-OWNERSHIP
Who really owns a brand in 2025?
Taco Bell and Deutsch explore the vexing question and unpack the brands’ counterintuitive, rebellious approach. Find out what happens when a brand starts treating its fans as stakeholders and co-conspirators.
moderator
Dave Gluck
East Coast Lead, Brand and Agency Partnerships
Unity
PANELISTS
Ashley Prollamante
Senior Director of Brand Creative and Strategy
Taco Bell
Matt Ian
Co-CCO
Deutsch
3:00 PM
PRESENTED BY
A Salon on Journalism, Monetization & What Might Finally Work
Cannes We Be Honest? opens Truth Be Told with an off-the-record roundtable moderated by Rob Beeler. It brings together voices from media, journalism, and ad tech for a grounded conversation about why quality journalism still struggles to earn the ad dollars it deserves and what might finally change that.
We'll dig into persistent barriers like keyword blocklists, brand safety overreach, and programmatic friction, and explore what it will take to rebuild the value exchange between trusted journalism and digital advertising.
PANELISTS
Jonah Goodhart
Co-Founder & CEO
Mobian
Sven Hagemeier
GM, Inventory Development
The Trade Desk
Sara Badler
Chief Advertising Officer
Guardian News & Media
Thursday, June 19
11:00 AM
PRESENTED BY
Ignite creativity and growth with purpose-driven marketing
Purpose in marketing generates positive change…AND it also ignites creativity leading to new captivating possibilities that connect with people in a more meaningful and visceral way. We will explore how purpose is actually providing a positive impact on nature and humans, while simultaneously being prosperous for brands and organizations. On this panel, we will talk to leaders to demonstrate the outsized creative, audience resonance, and commercial performance that purpose-driven strategies and campaigns continue to deliver.
moderator
Touseef Mirza
Co-CEO
Purpose Hive
PANELISTS
Lola Bakare
CMO Advisor, Inclusive Marketing Strategist and Author
be/co
Kheri Tillman
CMO
Primo Brands
Sally Barton
Marketing Excellence Lead
Mondelez International
Bennie F. Johnson
CEO
American Marketing Association
GIVSLY'S RESPONSIBLE PANELS HAVE LIMITED CAPACITY
Meet The Givsly Team Onsite
Chad Hickey
Founder and CEO
Lotta Lautsuo
Co-Founder and Head of Product
Susu Grace
Co-Founder and Head of Experience Partnerships
Natasha Snowden
VP of Sales, East
Evan McCrory
Director of Experience Partnerships
The Givsly Hub Is Rooted in Sustainable Practices
The Givsly Hub takes extra sustainability measures as a way to showcase how to show up to events like Cannes Lions in a more responsible way. The space aims to share simple changes that can be made across the below categories to be mindful and waste less.
FOOD & BEVERAGE
PRODUCTION
TRAVEL & TRANSPORT
ENERGY
Responsible Advertising
