2023 Cannes Lions Impact Hub

Moving Beyond a Seat at the Table: Reflecting on the Progress of Promises Made

Women have made significant strides when it comes to equitable treatment in the advertising industry, but progress must be sustained and held accountable. Join us for an engaging panel, including dynamic women leaders, sharing their insights and anecdotes on advancing women and engaging allies. The panelists will also reflect on promises made and reimagine the concept of progress.

MODERATOR

Justine Frostad VP of Marketing Cognitiv

PANELISTS

Meredith Tehan SVP of Sales Cognitiv

Stacy-Ann Effs Senior Director, Strategy Hearts & Science

Wendi Dunlap EVP of Audience Science and Insights, Analytics Mediahub

Changing Autistic Representation in Media

Mindshare, Getty Images, and autistic relationship app Hiki are launching a groundbreaking project to shift the stereotypes of autism in media to better reflective the diverse, nuanced experience of being autistic. Hear from leaders on the project and experts about the importance of disabled voices leading the charge on disability representation, the creative potential of autistic people, and the role of brands in creating a more representative media landscape.

MODERATOR

Amanda Morris Disability Reporter The Washington Post

PANELISTS

Jamil Karriem CEO Hiki

Rachel Lowenstein Global Head of
Inclusive Innovation Mindshare

Dr. Rebecca Swift VP, Global Head of
Creative Insights Getty Image

Fireside Chat with Heineken

Join the CMO of Heineken USA, Jonnie Cahill, for an intimate fireside chat followed by a Heineken Happy Hour at the Impact Hub by Givsly.

SPEAKER

Jonnie Cahill CMO Heineken USA

The Power of Purpose: Unleashing Consumer Action through Sustainable Brand Messaging

What does it mean to “act sustainably” as a brand? Does prioritizing CSR impact the bottom line or change the way your audience sees your brand? What actually makes a difference in a sea of choices, opinions, opportunities and pitfalls? GWI’s Head of Research, Michal Galin, CNN International Commercial’s Senior Vice President &Head of Client Solutions, James Hunt and IPG Mediabrands Global Head of Sustainability, Martin Bryan answer these questions and more at the Givsly Impact Hub Cannes panel. Join this session for an audience-insights powered conversation around:

• Consumer sentiment toward brands who take sustainable actions including partnership, ethical practices, ethical advertising and values. 
• How can brands effectively and authentically share and explore their CSR strategies with consumers? 
• How does fatigue around sustainability impact the way brands should communicate with and advertise to consumers?

MODERATOR

Michal Galin Head of Research GWI

PANELISTS

James Hunt Senior Vice President & Head of Client Solutions CNN International Commercial

Martin Bryan Global Head of
Sustainability IPG Mediabrands

Brand Purpose That Drives Better Ad Performance

Consumers today are making purchase decisions with purpose top of mind and yet brands haven’t nailed down how to communicate their values within all aspects of their marketing strategy. This conversation will dive into how brands like Inspire Brands and L’Oreal have supported their values and drove higher ad engagement in one strategy. By implementing nonprofit donations via advertising engagement with media vendors like Undertone, they are putting purpose on display for their consumers when it matters most. Join this session to hear how brands and media partners are proving that purpose can drive better business outcomes.

MODERATOR

Lacy Talton Partner & Co-Founder Evergreen + Oak

PANELISTS

Michelle Holmes Global Business Director Essencemediacom

Nicole Muscatello VP of Sales Undertone

Women at the Wheel: How Female Leaders are Driving Business Forward

Join this inspiring panel discussion at The Impact Hub by Givsly, featuring accomplished female leaders who are making a significant impact on the advertising and media industry. Our panelists will discuss the benefits of diversity in leadership, including the positive impact on innovation and overall business performance. They will share how their unique leadership styles drive business success for their brands and help shape the future of advertising.

MODERATOR

Lisa Kopp Johnson SVP of Global Agency Development and Brand Partnerships IAS

PANELISTS

Carrie Drinkwater Chief Investment Officer Mediahub Global

Kelly Mahoney VP of Member Marketing Ulta Beauty

Latha Sundaram Global Client President Essencemediacom

Head-first Into Health Equity

Far too often in the past, health equity was framed as a moral imperative – if, that is, it was acknowledged at all. The pandemic, however, cast the absence of true health equity in a vastly different light. Not only did it inspire a true consciousness among individuals and organizations in and around healthcare, but it also helped health-equity true believers contextualize health equity as inextricably linked to good business. This panel discussion will survey the state of the health equity union, chronicling recent gains and shortfalls.

MODERATOR

Larry Dobrow Editor In Chief MM+M

PANELISTS

Daniella Harkins SVP, GTM LiveRamp

Hannah Lucas Director of Product Management – Advertising PurpleLab

Kathleen Nanda Chief Creative Officer FCB Health NY

Natasher Beecher Global Creative Lead/ACD TANK Worldwide

Journey to Net Zero: A Look at Sustainability within Advertising Technology

In the face of increasing global concerns about climate change, businesses across all industries are realizing the urgent need to address carbon footprints and work towards achieving net-zero emissions. The advertising technology sector, which plays a pivotal role in the digital advertising ecosystem, is no exception. This panel of experts will provide valuable insights and discuss the challenges, opportunities, and the path that can be taken for sustainable ad tech stack. They will share their experiences, strategies, and innovations that are transforming the sector and driving positive environmental impact. This enlightening panel discussion will explore the intersection of advertising technology and sustainability and discover how this vital sector can play a pivotal role in mitigating climate change and building a greener future.

MODERATOR

To be announced

PANELISTS

Deva Bronson EVP of Global
Brand Assurance dentsu Media

Martin Bryan Global Head of
Sustainability IPG Mediabrands

Why Brands Should Look Broader Than Cause Marketing Budgets When Communicating Brand Purpose

Are you a brand or agency working with cause marketing budgets? These three industry leaders are sharing their insights on going beyond cause marketing budgets and integrating values into every aspect of brand communication. Discover how they merge cause marketing with sales goals to create one cohesive solution. With over 80% of consumers making purchase decisions based on values, it’s time for brands to consider incorporating purpose into every brand message, rather than treating it as a separate budget. Don’t miss this opportunity to learn how to elevate your brand purpose and resonate with conscious consumers.

MODERATOR

Alison Weissbrot US Editor Campaign

PANELISTS

Alice Pott Managing Director Actionable

Amy Williams Founder and CEO Good-Loop

Chad Hickey Founder and CEO Givsly

Harjot Singh Global Chief
Strategy Officer McCann & McCann Worldgroup

Unpausing Menopause Description

How a new generation and new approaches are accelerating systemic change and removing stigma.

MODERATOR

Alison Weissbrot US Editor campaign

PANELISTS

Blair Waite Global Fezo – Senior Director Astellas

Chelsea Moran Ass. Director
Patient Relationships Astellas

Laura Mizrahi Chief Creative Officer Hb4

Lucie Greene Founder Light Years

Tamera Greene Managing Director,
Global Brands Havas

AdNetZero Member Meetup

Members Only Meetup. Please request an invite via your AdNetZero Representative.