Givsly Launches Good Advertising
It is not uncommon for e-commerce sites to suggest a nonprofit donation when a consumer is at checkout. Why? When sites use donations at checkout, buyers spend 26% more and retailers have 29% more deals. This was the catalyst for Givsly creating our Good Advertising Solution. If brands saw these types of results at checkout, then we could help them to do the same for their “top of funnel” advertising strategies. We’ve already seen these results with our technology for our partners’ B2B marketing efforts, so we knew we could easily provide this to an advertising solution.
Good Advertising was designed to empower our media partners with easy tools to implement purpose-led and results driven solutions into their advertising. There are two key components that makes Givsly’s Good Advertising Solution a no-brainer:
- Not Another Media Partner: We know that agencies and brands already have a list of preferred partners they work with to buy media and we didn’t want to add to the list if it wasn’t necessary. Instead, we are empowering the 50 plus partners we already work with who are interested in purpose driven solutions to grow their ad portfolios. These partners already trust Givsly as the purpose leader to help them meet their goals so it was the natural decision when creating Good Advertising.
- Nonprofit Connector: With almost 350 direct nonprofit integrations, we already have the infrastructure in place to roll out this solution that partners would not be able to do on their own. Givsly has the relationships, the data on what brand campaigns nonprofits want to and don’t want to be associated with and managed donation payments. We own all of this for our partners so they can focus on their advertising campaigns.
Here is what some of our partners are saying about the partnership:
“Increasingly, brands are searching for ways to support important causes that mirror their missions and goals. Alongside this, consumers look for brands with values that align with their own. Givsly’s solution removes many of the traditional obstacles brands face in reaching charitable goals, and allows them to make a positive impact through their digital campaigns. With Good Advertising, our clients and partners can better support the causes that matter most, all while driving the next era of digital marketing forward.” – Ken Harlan, Founder and CEO of MobileFuse
“As a company that prioritizes memorable, thoughtfully orchestrated advertising strategies, the Undertone team was thrilled to be among Givsly’s first users for its Good Advertising technology. Both Undertone and Givsly share the same goals of enhancing advertising performance, strengthening the industry’s ecosystem, and uplifting consumers and brands alike. By factoring in charitable contributions to support causes in the world, users of the Good Advertising technology can feel accomplished about the higher results they achieve for their campaigns and communities.” – Dan Aks, President at Undertone
Over the last four years, Givsly’s mission has been to create turnkey ways companies can create impact while increasing business performance via their advertising and marketing strategies. While our journey started with marketing solutions, our expansion into advertising now gives marketing solutions to produce better business results at every part of the funnel while fulfilling social and environmental commitments. We are excited to continue our mission of driving greater purpose in our industry and we hope you will join us!
To get started, reach out to email@example.com.
Founder & CEO