This June, Givsly returned to the Cannes Lions International Festival of Creativity with our most immersive presence yet — from a week of thoughtful conversations and mindful connections at The Givsly Hub to an unforgettable evening of song at Karaoke for Causes.

Across every moment, the theme was clear: when purpose and people come together, creativity doesn’t just entertain — it elevates.

A Home Base for Connection and Meaning

The Givsly Hub served as our interactive space at Cannes — a place for industry professionals to exchange ideas, connect authentically, and explore how responsible marketing and purpose-driven strategies are shaping the future of business.

Located at 7 Bd de la Croisette, the Givsly Hub welcomed attendees for:

Responsible Conversations

Panels and talks spotlighted forward-thinking leaders in media, brands, and agencies. Sessions like The Values Multiplier explored how shared values can serve as the bridge between brand equity and performance, inviting marketers to examine the intersection of purpose, culture, and business outcomes.

Authentic Connections

Beyond formal programming, the Hub became a home base for meaningful connection throughout the week. Gatherings like The Creative Ladder’s anniversary celebration and The Neu Project’s inclusive anti-social happy hour fostered community in a way that felt human, not transactional.

Calm on the Croisette

Amid the spirited pace of Cannes, Calm on the Croisette offered a sensory sanctuary. Designed in partnership with The Neu Project, the space provided a quiet retreat for festival attendees to pause, unplug, and restore — a reminder that thoughtful presence matters as much as bold ideas.

Insights and Research

Attendees also received a first look at Givsly’s latest research report, The Rise of Conscious Consumers: How Values Drive Customer Purchases, offering fresh data and perspectives on how values-aligned marketing resonates with today’s audiences.

More About the 2025 Programming

Karaoke for Causes: A Festival Highlight!

After days of panels and conversation, the spirit shifted to celebration and community at Karaoke for Causes, held on Tuesday, June 17, 2025, at the iconic Palais Terrace. 🎤✨

For the second year in a row, executives stepped up to the mic with fearless enthusiasm, delivering performances filled with joy, camaraderie, and purpose — all in support of nonprofit impact. Together, we raised $63,000 for organizations chosen by our performers, turning music into meaningful action.

Executive Performers

• Greg Johns
• Drew Watson
• Nicole Estenabel
• Lisa Giacosa
• Joel Lunenfeld
• Melissa Gordon Ring
• Rebecca Panico (Karaoke Champion!)
• Denise Dalton
• Laurie Larson
• Clarissa Season
• Aretha Yorke Sabeng

Their voices lit up the terrace — and your generosity amplified impact for causes doing important work.

Thank You to Our Partners and Sponsors

None of this would have been possible without the incredible sponsors and partners who helped make Karaoke for Causes a success and supported the work we’re advancing in Cannes:

• InMobi
• Vevo
• Yieldmo
• OpenX
• Fox
• Innovid
• IAS
• LiveRamp
• DeepIntent
• Reddit
• Unity
• Perion
• Big Happy

Thank you for your generosity, energy, and belief in using creativity for impact.