2025 Season Without Swag CelebrationA Night of Purpose, Community, and $1 Million in Impact
On GivingTuesday, the Givsly community came together to celebrate a movement that has grown far beyond what we could have imagined six years ago. What began as a simple challenge to reduce wasteful holiday gifting and replace it with meaningful donations has become an industry-wide tradition that puts values and community at the center of the season.
This year, our Season Without Swag celebration marked an incredible milestone:
Over $1 million donated to nonprofits through this campaign.
That is $1 million in support of causes that matter — powered by an industry that believes in giving back over giving stuff.
A Movement Rooted in Values
From the start, Season Without Swag has challenged the idea that holiday giving should be measured in products, logoed gear, or corporate trinkets. Instead, it invites agencies, brands, and partners to give in ways that create real impact — for communities, for people in need, and for organizations doing essential work year-round.
As our industry navigates times of change and challenge, this tradition has only grown in meaning. The 2025 celebration was not just a moment to honor a donation milestone. It was an opportunity to reconnect around shared values, celebrate generosity, and remind one another why this work matters.
A Milestone Celebration
This year’s Season Without Swag Celebration was one to remember — filled with laughter, connection, reflection, and shared purpose. Attendees joined for an evening that blended celebration with tangible action, embodying the spirit of the campaign in every moment.
Holiday Challenges That Raised Additional Support
Industry leaders stepped up to design and lead creative challenges that unlocked even more donations throughout the campaign.
Interactive Moments with Purpose
- Handwritten cards created for seniors
- Canned food donations collected on-site
- Care kits assembled for attendees to share with neighbors in need
These hands-on acts of kindness amplified the event’s intention, reinforcing that giving back can be joyful, communal, and deeply human.
Thank You to Our Partners
This milestone would not have been possible without the support of so many incredible partners who have stood with Season Without Swag over the years and helped grow it into a true industry tradition.
Maximum Impact Sponsors
Committed to Change Sponsor
Make a Difference Sponsors
Participating Sponsors
Bar Sponsor
Supporting Partners
Agency Partners
This collective support reflects how deeply our industry believes in transforming tradition into impact. We are incredibly grateful to every partner who contributed time, energy, and resources to make this year’s celebration possible.
GivingTuesday and Beyond
As we reflect on Season Without Swag 2025, this milestone serves as a powerful reminder that generosity does not adhere to a calendar. GivingTuesday is a moment — but the spirit it represents extends far beyond a single day. It is about connection, intention, and using our collective influence to create meaningful good.
To everyone who has been part of this journey — from first-time contributors to long-standing champions — thank you. This community continues to demonstrate what is possible when we choose purpose over possessions and impact over swag.
Here’s to growing this movement even further in the years ahead.